London underground:
WHY WE LOVE IT

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Maximise Brand Impact with London Underground Advertising

Why Advertise on the London Underground?

With millions of daily commuters, London Underground advertising provides unparalleled brand exposure and audience engagement. Whether you’re looking for high-frequency digital screens, immersive escalator experiences, or a complete tunnel takeover, these formats guarantee visibility, recall, and impact. Make your brand stand out in one of the busiest transport networks in the world!

D6 Digital Screens

D6 screens are strategically positioned throughout the London Underground, ensuring high visibility and frequency for brand recall. Located near platform edges, they capture maximum dwell time as commuters wait for trains. With passengers encountering these digital screens multiple times during their journey—from boarding to exiting—the impact is unparalleled.

D12 Digital Screens

D12 screens reinforce your brand message with high-repetition placements. Crystal-clear HD screens bring your campaign to life, captivating audiences with vivid visuals. These screens are positioned for extended dwell time, enhancing engagement and recall. When paired with D6s, they create a powerful advertising presence, combining high dwell time with high frequency for maximum effectiveness.

DEPs – Digital Escalator Panels

Digital Escalator Panels (DEPs) ensure direct visibility to the mass of daily commuters entering and exiting the Underground. With multiple touchpoints throughout their journey, brands benefit from increased awareness and unprompted recall. Running on a 10-second loop within a 90-second cycle, these screens consistently reinforce your message to a highly engaged audience.

Oxford Circus Digital Ribbons

The Oxford Circus Digital Ribbons consist of a series of high-definition, full-motion landscape LCD screens along escalators in eight of Central London’s busiest stations. These dynamic screens align across both the left and right sides of the escalator runs, offering a seamless and immersive brand experience. Advertisers can feature different creatives every four panels, ensuring variety and engagement.

Tube Carriage Panels (TCPs)

TCPs provide an ideal advertising format inside tube carriages, capitalising on captive audiences during their journey. With limited distractions, passengers have an average of 13 minutes to absorb your brand message.

Full Coverage: 5,300 panels available across the entire network for the highest reach and impact.
Medium Campaign: 50% coverage (1 in every 2 TCPs) for strong brand presence.
Starter Campaign: 25% coverage (1 in every 4 TCPs) for a more targeted approach.

These placements ensure repeated exposure, making TCPs a powerful tool for high-frequency branding and recall.

Tunnel Takeover @ Oxford Circus

For a show-stopping campaign, the Tunnel Takeover at Oxford Circus offers unmatched impact. This premium format targets ABC1 consumers traveling to the busiest shopping street in Europe, ensuring your brand reaches an affluent and engaged audience.