A long standing staple of the entertainment industry, cinema continues to draw audiences in with the promise of immersive story telling, breathtaking visuals and a shared experience that can't be replicated at home. 77% of the UK population are cinema goers and 2024 saw 126.5 million admissions in the UK (+2.3% Year on Year).
Captivating audiences
Cinema offers a unique and powerful advertising platform that brands can leverage to engage highly receptive audiences.
Cinema goers are invested in the experience, making them more attentive and receptive to advertising.
Research shows that cinema ads have a higher recall rate compared to other media as, with no interruptions and eyes fixed on the big screen, viewers are less likely to be distracted.
Premium environment
The cinematic setting naturally enhances the perception of brands. The high-quality production value of cinema ads, coupled with the premium feel of the big screen, leads audiences to associate the brand with quality and prestige.
Targeting different demographics
Cinema advertising allows brands to target specific audiences based on film genres, release schedules, and demographics. For example:
16-34 Adults: Adults aged 16-34 are the heart of the cinema experience. They enjoy the excitement of big releases, eager to catch blockbusters early to join the conversation and share the moment with friends and family.
78% are cinema goers
50% watch a film on its opening night
46% have children in the household
AB1 Adults: Cinema continues to be a go to experience for the ABC1 audience, offering the latest must see blockbusters and award-season favourites. For brands, it’s the ideal setting to connect with an engaged audience in a positive mindset. This helps your brand make a strong impression and drives consideration.
70% are cinema goers
30% have a household income of £50k or more
46% rank cinema as the most premium platform
Main Shoppers with Children: Cinema is an affordable treat the whole family can enjoy, giving parents a well deserved break while keeping the kids entertained. Peak admission times for the family tend to be at weekends and school holidays when the biggest family friendly movies are released.
60% are ABC1
48% have a household income of £40k or more
81% of parents who last went to the cinema with their child said that the child influenced the film they saw
16-34 Men: Cinema is a great way to reach the elusive 16-34 year old male. They love being the first to see the new releases and view cinema as an opportunity to share the experience with friends and family. With a strong interest in new products, they’re also more engaged with ads in the cinema than in other media, making it a powerful space for brands to build trust and leave a lasting impression.
70% are cinema goers
28% watch a film on its opening night
62% are ABC1
(Source DCM)
Cinema and television
Cinema advertising doesn’t exist in isolation and works seamlessly alongside TV campaigns. A well timed cinema ad can reinforce messaging seen on other channels, boosting brand awareness and purchase consideration.
95% of the copy in cinema is also shown on TV
85% of cinema goers believe it to be a different ad
(Source DCM)
Whether you’re launching a new product, reinforcing brand awareness, or targeting specific demographics, the big screen delivers a big impact. If you’re looking to add cinema advertising to your marketing mix, or want to find out more, get in touch via hello@tvadswork.com.
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