TVADSWORK Creative Director, Andrew Telling to host AI panel at the Silver Marketing Summit 2025
- hannah@tvadswork.com
- Apr 3
- 2 min read
We’re excited to announce that our very own Andrew Telling, Creative Director at TVADSWORK, will be hosting a panel discussion at the Silver Marketing Summit 2025, the UK’s leading conference dedicated to marketing for the 50+ demographic.
This annual event brings together marketers, industry experts, and business leaders to explore strategies and insights for effectively engaging the mature demographic. The event will take place on Thursday, July 3rd, 2025, at The Cavendish Centre in London.
The Panel: AI and the Silver Market: friend or foe?
As AI continues to influence the marketing landscape, understanding its impact on the silver demographic is more important than ever.
During the panel titled “AI and the Silver Market", Andrew will lead a thought provoking discussion on how artificial intelligence is reshaping the way brands engage with older audiences.
The session will explore questions such as:
Can AI help marketers deliver more meaningful and personalised campaigns to the 50+ market?
Are there risks of alienation or exclusion as AI becomes more dominant?
How can brands strike the right balance between automation and human connection?
Andrew will be joined by an impressive lineup of experts, including Vicky Carne, a digital entrepreneur developing AI-powered voice chatbots for retirement communities, Julia Glenn from AI by Design and Peter Otto, Founder and CEO of Sentai. Together, they will share insights, challenge assumptions, and explore the opportunities and pitfalls of using AI when marketing to older consumers.
Why this matters to TVADSWORK
At TVADSWORK we understand the power of creative storytelling and how effective advertising can drive action across all demographics. With the growing influence of AI, it’s crucial for advertisers to remain mindful of how these tools impact the silver market, a demographic that is increasingly tech savvy but also values trust and authenticity.
Andrew’s expertise in creative production and his passion for connecting brands with audiences through impactful storytelling make him the perfect choice to lead this conversation. His unique perspective will help attendees explore how AI can enhance, not replace, the emotional and human elements of effective advertising.
What to expect at the Silver Marketing Summit
The Silver Marketing Summit is a must attend event for marketers aiming to reach the over 50s audience. In addition to the AI panel, the conference will feature expert presentations, masterclasses, and networking sessions. Attendees will gain valuable insights into marketing trends, audience behaviours, and innovative strategies for engaging this growing market segment.
The day will conclude with the Silver Marketing Awards, celebrating outstanding campaigns that have successfully resonated with the mature demographic.
We’re proud to have Andrew representing TVADSWORK at this prestigious event. If you’re interested in learning how AI is transforming marketing for the silver demographic, or want to hear from some of the industry’s top minds, be sure to attend the Silver Marketing Summit 2025. Tickets can be purchased in advance here: https://silvermarketingassociation.org/book-now/
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