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The Facts You Need

PROVEN RESEARCH AND INFORMATION

Research carried out by Nielsen, Thinkbox & BARB Google Trends

  • The majority of UK advertisers are SME's and smaller spenders.

  • TV drives both short-term sales and long-term growth

  • TV creates trust and drives reach

  • TV commercials boosts the effects of other media channels

  • TV is affordable & accountable

  • The effects of tv are immediate for most but also sustained

  • There are many options beyond linear TV advertising.

  • We watch 2h, 57m of broadcaster TV each day and 34m of subscription VOD viewing. 

  • 16-34s  watched 1h, 24m of broadcaster tv and 51m of SVOD each day. 

  • TV advertising accounts for 87% of the video advertising we see each day and 68% for 16-34s.

  • There is a strong relationship between TV activity and search volume.

  • TV adverts remain excellent value vs. Online video. The average costs per 30 second (000s) are:
    TV - £7, YouTube- £13 and other online video £135

  • Time length should be as long as is required to effectively achieve the objective.

  • Longer ads: more memorable, more emotion, create more stand out and are better at driving brand fame.

  • Short ads: more cost efficient, good for simple messaging, better for low budgets, serve as a trigger / reminder for a longer ad.

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